Scaling Personalized Movie Recommendations: Lessons from the Swipe Stack
· 3 min read
Personalized recommendations are at the heart of modern entertainment apps. But as your user base and content library grow, so do the challenges of serving fast, relevant, and scalable recommendations. In this post, we’ll walk through the evolution of a movie swiping API, highlight common pitfalls, and share best practices for scaling your backend—using real-world code and SQL.